We help fleets do what they do but better.

Wherever you might be in your fleet journey, we offer the expertise to move your forward with confidence every step of the way.
Maybe you have an initiative or budget item, but don’t know how to achieve it. Maybe you are planning for an uncertain future. Maybe you don’t know how to pay for your ideas. Wherever you are, we help you imagine a future, and give you the roadmaps to take you there.
We have 25 years of experience successfully building high-performing systems in real organizations and cities, with fleets as large and small. We draw upon a variety of proven tools and best practices across fleet management.

We have real-world experience building high-performing systems around industry standard fleet tools programs like telematics, EVs, local and green energy, emergency response, apprenticeships, and much more. We also have experience getting grants to fund your initiatives. Succeed on metrics that matter. For you, your organization, your community, and your world.

Where do you want to go?
Cost-Savings
Do more with less by maximizing your fleet’s efficiency. Dramatically reduce operating costs by tweaking your maintenance practices, parts management, and operational policies.
Lower Environmental Impact
Reduce environmental impact and improve community health by reducing hazardous emissions. F2 helps you strategically implement alternative fuels and affordable clean energy technologies.
Ensure Fleet Safety
Protect your people, assets, and community by implementing proven safety technologies and policies like Vision Zero that dramatically reduce collision risk, injuries, and fatalities.
Energy Independence
Build energy independence and resilience in your own community by make your own energy. Move past dirty fuel with highly volatile prices and improve our national security in the process.
Develop Your Workforce
Build a skilled, sustainable workforce for your fleet operations through strategic apprenticeship programs and talent pipelines that ensure you are always prepared for what comes.
…and more!
Every project we do is custom because every situation is unique. Tell us your situation and we can help you get to the finish line.
Case Studies & Press
Read about some of our successes.
Madison Deploys First EV Fire Engine in North America
First-ever EV Fire Pumper placed into service in North America in Madison, Wisconsin in a partnership with Wisconsin-based Pierce Manufacturing
Fleet Apprenticeship Program creates a Pipeline of Skilled Workers
How our apprenticeship program created a win-win for one fleet and a community’s high school, technical college, and university students
How Madison Used Data to Improve Its Fleet Operation
How effective systems and data collection practices created efficiencies in addition to better performance in one fleet garage
Madison, Wisconsin’s Fleet HQ and shop recognized as the #3 Greenest Garage and first-ever LEED Gold certified municipal auto repair garage in North America with cutting edge sustainability features
Together For Safer Roads announces recipients of the Annual Global Vision Zero Awards for successful safety programs in NYC and Madison, WI
Blog and Thought Leadership
F2 is in the business of sharing best-practices
in fleet, transportation logistics, and optimization.
We post articles, podcasts, and video of interest to fleet managers, city administrators, and the entire global auto industry.

About F2
F2 represents nearly 50 years of professional expertise in optimizing process, systems, and services in fleet and beyond. We’ve worked with the biggest organizations out there, and want you to share in the success.












