Our mission and philosophy
At F2, we are passionate about helping communities across America and the world to do the right thing economically, ecologically, and ethically. And as it turns out, that’s a great thing for your fleet, your community, and your image.
F2 was launched in 2025 by experienced veterans in fleet and change management, with the goal of helping clients across government, corporate, and non-profit to painlessly accelerate operations into the greener, safer, and more cost-efficient future of transportation. It’s smart, it’s sustainable, and we want to share the path forward. We know the process and best practices that will work for your community and your goals– and we will help you every step of the way.
Our mission rests on success in these key dimensions
Our co-founders
MAHANTH JOISHY
Mahanth Joishy
Mahanth Joishy is an award-winning leader in fleet operations management in the government and nonprofit sectors, with 24 years experience in Washington, DC, New York City and Madison, WI. Mahanth graduated with a BS degree in Foreign Service from Georgetown University, and MS degree in Urban Studies from Queens College. Mahanth is a cancer survivor as of 2025.
In New York City, he worked in major city operations including Vision Zero, fleet management, park maintenance, and budget planning for new parks, emergency management, waste and recycling, and co-production of the first-ever NYC Parks Field Manual.
Hired from atop a pool of 143 applicants, he was chosen to be the Fleet Superintendent of Madison, WI based on his sustainability vision and record. As advisor to the new and expanded Mayor’s Office of Sustainability, he implemented cutting-edge innovations in electric vehicles (EVs), hybrid vehicles, biofuels, CNG, Vision Zero, vehicle safety technology, emergency management, auto industry workforce development, telematics and sensors, employee recognition, and green technology for facilities.
He has overseen complex multidisciplinary teams administering capital allocation of over $300M at three separate municipal government agencies. Public speaking includes keynote addresses at international conferences in New York City, Washington DC, New Orleans, Las Vegas, Fort Worth, Detroit, Indianapolis, Milwaukee, Madison, Green Bay, Oshkosh, and more.
Mahanth is Founder and Chairman of Sezary Syndrome Society, a 501(c)(3) medical nonprofit organization. Editor, author and journalist of numerous fiction and non-fiction works for The Atlantic Online, United States-India Monitor, Georgetown Journal of International Affairs, Capital Times, India Currents, Foreign Policy Digest, the Cleveland Plain Dealer, Fashion Fights Poverty Lookbook, the Georgetown Voice, the Georgetown Hoya, and other publications.
You can learn more about Mahanth and the experiences that have impacted his passion for sustainable fleets in this conversation.
IMPACT OF MAHANTH’S LEADERSHIP IN MADISON, WI
Starting in 2017, Mahanth began a systematic overhaul of the Madison, WI fleet division, involving major institutional change in areas of process, inventory, energy sourcing, workforce development, and other areas F2 offers services in.
The below is just one chart demonstrating impacts, but more background about the programs and successful outcomes like radically improved out-of-service and preventative maintenance numbers can be explored in the publications below.
RELEVANT PUBLICATIONS
• How Madison Used Data to Improve Its Fleet Operation, Government Fleet, March 2021
• City of Madison Fleet Biennial Report 2019-2021, Summary of major initiatives in environmental sustainability
• City of Madison Fleet Biennial Report 2021-2023, Summary of major Initiatives and Partnerships
Rahul Kamath
Rahul Kamath
Rahul Kamath is a multidisciplinarian whose 25+ year career has been rooted in helping a variety of organizations from small to big do what they do… but better. His boundary-spanning background provides a platform for identifying and solving complex, multifaceted problems that go beyond divisions, silos, and industries.
With a consulting background spanning various aspects of business process, including operations, supply chain, consumer insights, and strategic design, he has been a professional consultant for over 20 years, improving products, processes, and services with clients cutting across many major industries, from transportation (USDOT, NHTSA, BTS); to retail (Amazon, Target, Wal-Mart); to consumer products (Nike, Unilever, Kraft); to healthcare (Abbott, Dexcom). You’ve probably encountered the results of his work in real life.
In addition, Rahul’s work with research firms Nielsen and Numerator provides a deep background in data analytics and strategy. Before launching F2, his most
PUBLIC ART AND DESIGN
Rahul’s artwork has also been selected for a few open-calls for public art in his home of Madison, WI. For example, these two recent contributions:
Geometric artwork, commissioned by the Madison Arts Commission for the Utility Box Program, which wraps city-owned utility boxes with artwork. (2024)
Flamingo for State Street Pedestrian Experiment, in which a large portion of a main street in a downtown area of Madison, WI was closed to all non-emergency traffic during a summer. (2024)
